Leading Indian-Made Foreign Liquor (IMFL) manufacturer Tilaknagar Industries Ltd (TI) has made a follow-on investment of ₹2 crore in Round The Cocktails Private Limited, the maker of ready-to-pour cocktail and mocktail mixers under the Bartisans brand, increasing its stake in the company to 41.45 per cent on a fully diluted basis from 36.17 per cent.
The ₹2 crore investment is a primary capital infusion and will be used to accelerate Bartisans’ growth initiatives, strengthen its presence on quick commerce platforms and support the launch of new single-serve packaging.
The investment, funded through TI’s internal cash resources, follows the company’s initial investment in Bartisans in September 2024, which it had made to tap into India’s evolving cocktail culture and the growing preference for premium and convenient at-home drinking experiences.
Founded in 2021 by mother-son duo Jovita and Jordan Mascarenhas, Bartisans is an all-natural cocktail mixer brand offering ready-to-pour mixers designed for Indian consumers. The company has positioned itself in the premium mixer category by focusing on convenience, flavour innovation and quality ingredients.
Commenting on the investment, Ameya Deshpande, Chief Strategy Officer, Tilaknagar Industries Limited, said, “Our increased investment in Bartisans reflects our confidence in the fast-growing premium mixer category and the brand’s strong potential. Since our initial investment, Bartisans has demonstrated encouraging momentum and delivered successful collaborations such as Golden Hour, the bespoke mixer created for Monarch Legacy Edition Brandy.”
TI said it is also exploring multiple product collaborations with Bartisans across its premium portfolio and is looking to support the company’s continued growth.
Bartisans said it has witnessed strong traction on quick commerce platforms since launch, with volumes through the channel more than doubling in FY26 compared with the previous fiscal. Quick commerce now accounts for nearly 65 per cent of the brand’s sales, making it its largest distribution channel. The fresh capital will be used to strengthen its presence and visibility across leading quick commerce platforms.
The company said the cocktail mixer category in India continues to benefit from premiumisation trends, rising cocktail culture and increasing demand for convenient at-home consumption experiences. Through strategic partnerships and investments, TI is expanding its presence in emerging premium beverage segments.
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Published on June 26, 2026
