Diageo India’s The Singleton Social has announced actor and singer Shruti Haasan as the new face of its platform, coinciding with the launch of a festive gifting collection developed in collaboration with lifestyle brand Nicobar. The announcement was made on November 4, 2026.
The festive collection comprises three curated gift boxes — Celeste, Aurelia and Solenne — aimed at the gifting and hosting segment during the festive season. Haasan features in a gifting film marking her first creative output for the brand.
Varun Koorichh, VP Marketing, International Whiskies, Diageo India, said the partnership was a natural fit given Haasan’s association with music and culture, values that align with The Singleton Social’s positioning around mindful, present-moment experiences.
The Singleton Social operates as a culture-focused community platform built around music, art and shared experiences. Its programming includes listening events called Analogue Jams alongside other intimate cultural gatherings. The Nicobar collaboration extends this brand philosophy into consumer gifting.
Haasan, known for her work across Indian cinema and music, cited a personal alignment with the platform’s emphasis on being present and distraction-free as her reason for joining.
Diageo India, listed on the NSE and BSE as United Spirits Limited, markets a portfolio of spirits brands including Johnnie Walker, The Singleton, Royal Challenge, and McDowell’s No.1, and operates 35 manufacturing facilities across India.
Published on November 4, 2026
