Purple Style Labs, the parent company of Pernia’s Pop-Up Shops, plans further international expansion as it seeks to take Indian designer fashion to a growing global consumer base.
Backed by investors including Flipkart co-founder Binny Bansal, PSL plans to strengthen its online platform and expand its network of physical Experience Centres. Following its London presence, the company plans a new Experience Centre in New York, which management sees as an important milestone in its international expansion.
Founded in 2015 by IIT Bombay graduate Abhishek Agarwal, Purple Style Labs acquired Pernia’s Pop-Up Shops in 2018 and subsequently expanded its portfolio to include designer brands such as Wendell Rodricks and Hemant Trevedi.
The acquisition gave the company access to an established e-commerce platform and a network of over 500 Indian designer brands, helping it build an integrated luxury fashion business.
The company has since expanded its portfolio to over 1,300 active designer brands and over 200,000 SKUs.
PSL has grown the PPUS business more than 50 times since the acquisition, with annual operating revenue rising from ₹45 crore in FY20 to over ₹500 crore in FY24.
In FY25, PPUS generated 28 per cent of its total GMV (Gross Merchandise Value) from international markets, with the US accounting for 16.55 per cent, the UK 6.28 per cent and other markets 5.55 per cent.
The company served customers across more than 100 countries through its online platform and its UK Experience Centre.
The platform’s average order value increased from ₹39,499 to ₹56,106, reflecting the premium nature of its customer base. The top 50,000 customers account for about 96 per cent of GMV.
PSL has raised more than $95 million in funding and is valued at around $420 million, according to market sources.
India’s luxury market is projected to reach ₹2,314 billion by FY30 from ₹1,350 billion in FY25, according to 1Lattice report.
PSL’s investor base also includes celebrities such as Shah Rukh Khan, Salman Khan and his family, Sachin Tendulkar, Madhuri Dixit, Masaba Gupta, Mahesh Babu and Suryakumar Yadav.
Published on August 17, 2026
