Myntra will host a limited 18-hour sale of cricketer Virat Kohli’s sportswear brand one8 starting noon on 18 August 2026, coinciding with the 18th anniversary of his international debut. The 180-SKU collection spans footwear, apparel and accessories across performance, training and lifestyle categories for men and women, and will simultaneously be available on one8.com.
The drop marks one8’s first appearance on a multi-brand e-commerce platform. The brand has previously maintained a deliberately restricted distribution strategy, selling through limited channels and in limited quantities.
The collection’s centrepiece is the Seam XVIII sneaker, a cricket-inspired lifestyle shoe that previously sold out within seven minutes of its first release. The shoe returns in red and white, drawing on the red ball used in Test cricket and the white ball used in limited-overs formats. Other footwear includes Cover Drive 18, positioned at the performance end, and Boom Rush, a multi-activity training shoe. Apparel includes T-shirts, polos, jackets and shorts, along with the Flo range of lifestyle caps.
Prashant Kohli, Brand Director of one8, said the brand has been deliberately kept scarce, and the 18 August drop is a conscious decision to open it up for a single day before returning to limited availability.
Myntra’s SVP Ritesh Mishra said the partnership strengthens the platform’s growing sneaker and sportswear portfolio.
The wishlist for the collection is already live on Myntra.
Published on August 17, 2026
