NIVEA India has launched its Luminous Even Glow skincare range, fronted by actors Parul Gulati, Reem Shaikh, and influencer Niki Mehra. The campaign, announced on August 17, positions the brand as an ingredient-first player in India’s competitive face care market, with a focus on Gen Z consumers.
The range targets common skin concerns, dullness, dark spots, open pores, and dehydration, through a combination of active ingredients. Its core formulation features NIVEA’s patented Thiamidol, which the company says balances melanin production to address pigmentation at its source. This is paired with Niacinamide for texture and pore refinement, and Aloe Vera for hydration.
The campaign introduces what the brand calls a “3D Glow” framework, defining healthy skin across three dimensions: luminosity, hydration, and even tone. A brand film featuring the three ambassadors has been released on YouTube to anchor the campaign.
Marketing Director Shweta Dalal said the range was designed to “balance efficacy with indulgence” and to appeal to a generation that approaches skincare with greater ingredient awareness.
The campaign will run across television, digital, and social media platforms. NIVEA India, part of Hamburg-based Beiersdorf AG, which posted €9.9 billion in global sales in 2024, holds the title of India’s most trusted skincare brand as per the TRA Brand Trust Report 2025.
Published on August 18, 2026
