Apple’s iPhone 17 Pro, which was launched in India at ₹1,34,900 for the 256GB variant, is now available at an effective price of ₹56,990 under a promotional offer by Reliance Digital. However, buyers looking to get their hands on Apple’s premium at this price will have to meet certain conditions, including exchanging an eligible old smartphone and qualifying for bank cashback.
The advertised price is not a flat discount available to all customers. Instead, Reliance Digital is combining an in-store discount, an exchange value, an additional exchange bonus and bank cashback to bring down the effective cost of the device.
The 256GBcarries an original retail price of ₹1,34,900 in India. Under the Reliance Digital offer, customers first get an in-store discount of ₹9,910, bringing the price down to ₹1,24,990.
The remaining savings come through exchanging an existing smartphone, an additional exchange bonus and bank cashback.
Customers must fulfil the applicable exchange and payment conditions to get the advertised price of ₹56,990.
The key conditions include:
1. Exchange of an old smartphone: The maximum exchange value of ₹55,000 in the advertised calculation is based on an iPhone 15 Pro. The value offered for other devices will vary.
2. Additional exchange bonus: Eligible customers can receive an exchange bonus of up to ₹10,000 over and above the exchange value.
3. Bank cashback: The offer includes cashback of up to ₹3,000 on eligible bank cards. Customers should check the participating banks and payment conditions at the store.
4. In-store discount: An additional discount of ₹9,910 is included in the advertised price calculation.
5. Final valuation: The actual amount payable will depend on the exchange assessment and eligibility for the additional benefits.
As the exchange valuation of ₹55,000 used in this calculation is based on an , customers trading in other smartphones may receive a different amount depending on the device’s model, age and physical condition.
The exchange bonus and cashback are subject to the applicable terms and conditions. Buyers should confirm the eligible bank cards, exchange valuation and final billing amount with Reliance Digital before completing the purchase.
The advertised price could make the iPhone 17 Pro an attractive upgrade for customers who already own an eligible older iPhone and can benefit from the maximum exchange valuation.
However, those planning to exchange an older Android smartphone or a device in poor condition may not receive the same exchange value. The ₹56,990 figure should therefore be treated as an effective promotional price rather than the standard selling price.
Yes, Reliance Digital is also advertising an effective price of ₹71,990 for the 256GB iPhone 17 Pro Max, which was originally launched in India at ₹1,49,900.
Similar to the iPhone 17 Pro deal, the discounted price combines an in-store discount, exchange value, an additional exchange bonus and bank cashback. The exchange calculation also uses an iPhone 15 Pro as the reference device.
