More than 300 Indian green businesses have gone through TechnoServe’s Greenr Sustainability Accelerator, recording average revenue growth of 51 per cent as the programme increasingly focuses on connecting climate ventures with capital, corporate customers and routes to commercial scale.
IKEA Foundation and Visa Foundation-backed Greenr Sustainability Accelerator plans to help Indian climate and sustainability startups mobilise another $30 million in equity, debt and grants after facilitating close to $30 million over the past three years, as it seeks to move more green ventures from pilots to commercially viable businesses.
Greenr’s year-long, equity-free programme provides one-on-one business advice, investor access, market linkages and environmental-impact tools. It has run three cohorts spanning waste, energy, agriculture, textiles, green construction, forestry, FMCG and personal care.
“The next phase is not just about mobilising more capital. The challenge for climate startups is to move beyond pilots and build commercially viable businesses that can attract institutional capital and become part of large corporate supply chains,” said Ajay Menon, Senior Practice Lead for Entrepreneurship at TechnoServe India and Program Director of Greenr.
The $30-million target will measure Greenr’s ability to unlock capital. The harder test is whether India’s climate ventures can turn pilots into repeat orders and sustainable revenues.
“Greenr’s investment formula is very unique, comprising 70 per cent equity, 20 per cent grants, and 10 per cent debt. Waste-to-value businesses accounted for 42 per cent of the funding, while agriculture and allied ventures contributed another 24 per cent, Menon said
Among the beneficiaries is Brisil Technologies, which converts rice-husk ash into green silica used in tyres and footwear.
Greenr helped it address working-capital constraints through a distributor-led model. Brisil subsequently moved from 45 per cent to full capacity utilisation, while monthly revenue increased tenfold between April 2023 and August 2024.
Plastroots, a zero-landfill waste-management venture, strengthened its financial and compliance systems to tap opportunities created by Extended Producer Responsibility regulations. It generated more than ₹3 crore from its EPR-compliance vertical in 12 months, recording fivefold growth while expanding beyond Maharashtra.
RCube Recycling refined its corporate pitch and shifted towards a business-to-business model for recycling printer cartridges. A pilot with a large chemicals company added more than ₹10 lakh to annual recurring revenue, while its fund-raising pitch attracted interest from six investment funds.
Top company officials have said that the TechnoServe initiative has supported more than 300 businesses across 106 cities. Participants have recorded average revenue growth of 51 per cent, while 60 per cent of businesses onboarded are women-led, the Greenr’s fact sheet says .
Published on September 23, 2026
