India’s flex-workspace operators are shifting focus from simply adding office space to extracting more value from every square foot. This, as premiumisation, managed offices, and value-added services have emerged as additional growth levers.
The strategy could allow operators to grow revenue and margins by layering more products onto their existing physical networks, rather than relying solely on footprint expansion.
Bengaluru-based flexible coworking and managed office space provider IndiQube has articulated the shift most directly, saying that the opportunity is becoming “much larger than simply adding more square footage”. While the company remains committed to adding close to 2 million sq ft annually, its management has said the focus is increasingly on “what we can do with every square feet we add and every customer relationship we build”.
That is already showing up in its revenue mix.
IndiQube’s value-added workspace services’ (VAS) contribution to its top line has risen to 17 per cent as of Q1 FY27 from 12 per cent in the same period a year ago. The company expects the contribution to increase further as its DesignQ, Indicare, and Eco offerings scale.
For rival company Awfis, extracting more value from space is also about premiumisation. The company is adding ultra-premium Grade A-plus properties in high-demand micro-markets, and expects these centres to command prices 30–50 per cent higher than its existing portfolio. Its management expects the strategy to support revenue growth and margin expansion, with premiumisation already translating into “structurally better realisations, stronger pricing power, longer client relationships, and a high-quality revenue mix”.
The company is also trying to increase the wallet share of customers after they enter its network. Awfis’ management described a journey in which a customer can move from co-working to managed office, and eventually to design-and-build services, creating what it termed a “powerful compounding effect”. About 80 per cent of Awfis’ external transform revenue comes from its clients who first entered through its flex portfolio.
WeWork India, too, is pursuing a similar layering strategy. Its annual report describes workspaces as the physical foundation, with value-added services and digital products sitting “on top of that physical network”. In FY26 alone, its VAS revenue rose 36 per cent to ₹273 crore, while digital products contributed another ₹82 crore.
The shift is also changing what operators count as growth. While footprint expansion remains central, companies are increasingly measuring the potential of each centre through pricing, service attachment, and customer wallet share. For flex operators, the opportunity is therefore moving beyond filling more desks to building multiple revenue streams around the same workplace.
Published on August 16, 2026
