Arun Icecreams, the flagship ice cream brand from Hatsun Agro Product Ltd., has made its first-ever participation in the New York India Day Parade 2026, held in Madison Avenue, New York, on August 16, 2026.
As part of the celebrations, the brand distributed more than 15,000 ice creams in a range of its popular flavours, including Butterscotch sandwich, Cream n cookies Donuts, Vanilla bites, Popitos kacha mango & Malai Kulfi.
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The participation follows Arun Icecreams’ recent expansion into the United States to strengthen its visibility in the market engaging with a wider consumer audience as it expands its international presence, the company said in a media release.
R.G. Chandramogan, Chairman, Hatsun Agro Product Ltd., said: “As we continue to strengthen our presence in the United States, this event gives us an opportunity to share the Arun Icecreams experience with a wider audience and introduce more consumers to the flavours that have been loved for generations. With that same commitment to quality and delight, we look forward to taking the brand to more consumers across international markets and building our global journey step by step.”
Published on August 17, 2026
