Apparel Group India has been focusing on rapidly expanding the retail footprint of British brand Ben Sherman in the country. The fashion and lifestyle brand has brought the iconic menswear brand to India through a multi-brand licensing partnership with Marquee Brands.
Tushar Ved, President, Apparel Group India, said, “Ben Sherman represents a major growth driver for our menswear portfolio, and we are backing it with an aggressive, high-speed rollout strategy across key Indian markets. Our growth strategy focuses on expanding the strong, scalable omnichannel footprint that Apparel Group has built across India. We are strategically tapping into a dynamic mix of established tier-1 metros and high-potential emerging hubs.”
As part of the initial store rollout, the company has opened eight stores in Surat , Indore, Greater Noida West, Lucknow, Thane, Delhi, Bengaluru and Dehradun. The brand is also available across online platforms including Myntra and Nykaa.
“We see immense growth potential for Ben Sherman in India, driven by the rapid evolution of the Indian consumer. Today’s shoppers are moving away from fast fashion and actively prioritising superior quality, precise fit, and authentic brand heritage, creating a massive white space for iconic international labels,” Vaid noted.
He added that Indian men are increasingly seeking “elevated smart-casual menswear” that effortlessly transitions from professional work environments to weekend lifestyles. “This unique intersection of heritage craftsmanship and modern relevance positions Ben Sherman for exceptional success in the market,” Vaid added.
Apparel Group’s India operations span over 300 stores and over 20 international brands across 50 cities. The company is licensing partner in India for brands including Victoria’s Secret, Dolce & Gabbana Beauty, BCBG, Anne Klein, Charles & Keith, Crocs, Aldo, Bath & Body Works, Levis Kids, Tim Hortons and Cotton On.
“By leveraging deep local market intelligence, robust supply-chain operations, and a mature omnichannel retail framework, we ensure that every brand in our portfolio scales effectively and sustainably in India,” Vaid noted.
Published on September 21, 2026
