Air-purifier makers said they are witnessing the category evolve from being merely a seasonal winter purchase amidst rise in awareness about indoor air quality. While Delhi-NCR region remains the largest market for air-purifiers, demand is also coming from other urban markets. Meanwhile, companies said they are implementing the 50 per cent work-from-home mandate with a spike in air pollution in the Delhi-NCR region. Companies have also issued health advisories asking employees to exercise caution, use masks and minimise outdoor exposure.
A spokesperson for LG India said, “We are witnessing a clear increase in consumer interest and adoption for air purifiers. Air purification as a category is gradually moving beyond being a seasonal purchase triggered by Delhi’s winter pollution. While demand still peaks during the October-to-December pollution season, we believe the long-term opportunity lies in making air purification a year-round household category. What is changing is that purchase decisions are increasingly being driven by awareness of indoor air quality, rather than simply reacting to an outdoor AQI emergency.”
As per industry estimates, the air-purifier market size is expected to grow to ₹1,000 crore by 2030 and was pegged at ₹400 crore in FY25.
The consumer durable and electronics major said it is witnessing demand not just from Delhi-NCR region but also from other metro cities. “Delhi-NCR continues to be the largest market for air purifiers in India. However, we are seeing the category gradually expand into other metropolitan and emerging urban centres. Mumbai, Bengaluru, and Kolkata are important markets, while cities such as Pune, Jaipur, Lucknow, and Chandigarh are also showing potential,” the LG India spokesperson added.
Xiaomi India said it has recorded 300 per cent year-on-year growth this festive season in the air-purifier category. “We are seeing consumers increasingly recognise the importance of maintaining healthier indoor environments and consider air purifiers as a more regular part of their homes, rather than a seasonal purchase,” the company added.
Companies headquartered in Delhi-NCR region have begun putting in place rotational work-from-home arrangements. Companies across sectors including Maruti Suzuki India, Hyundai Motor India, Kia India and HCL Tech have implemented the 50 per cent work-from-home mandate.
A spokesperson for Coca-Cola India said, “In compliance with the CAQM direction and keeping with the well-being and safety of our associates, we have introduced a temporary rotational work-from-home arrangement for our Gurugram-based employees with no more than 50 per cent of the workforce in office on any given day.”
Several companies have also issued health advisories for employees urging them to exercise caution, use masks and minimise outdoor exposure.
PepsiCo India has recommended employees to leverage on the company’s hybrid and flexible working options and to limit non-essential outdoor travel as far as possible among other recommendations such as use of carpooling or public transport.
A senior executive with a leading consumer products company said that companies in the Delhi-NCR region have also stepped up focus on having a HVAC system with built-in air filtration to maintain indoor air quality in the past few years.
With inputs from S Ronendra Singh
Published on November 15, 2026
