ITC’s Paperboards and Specialty Papers Division has strengthened its presence in the copier paper category with the launch of Carte Lumina Copier, its highest-quality offering in the segment.
Building on the existing copier paper portfolio of the Paperboards and Specialty Papers Division (PSPD), the launch brings the established Carte Lumina brand from paperboards into the category with two premium offerings: Carte Lumina Regal, in 75 GSM and Carte Lumina Blue, in 70 GSM.
“Developed through extensive research and product engineering, the range offers ISO Brightness of over 95 (C/20) and CIE whiteness of over 160 (D65/100), together with superior stiffness for excellent sheet performance. These attributes are designed to deliver brilliant print quality, consistency and a smooth, reliable printing experience,” ITC Ltd said in a release on Thursday.
The launch is supported by a campaign featuring champion badminton player P. V. Sindhu, whose pursuit of excellence and commitment to continuously raising the bar reflect the philosophy behind the innovative product: “Made for Champions. Made by a Champion.”
Commenting on the launch, Rajesh Ponnuru, Divisional Chief Executive, Paperboards and Specialty Papers Division, ITC Ltd, said, “With Carte Lumina Copier, we are reinforcing our commitment to the segment by introducing our highest-quality offering, designed to set a new benchmark in product performance. By combining deep technical expertise, advanced manufacturing practices and a relentless focus on quality, we aim to deliver superior value and an elevated printing experience to customers.”
Carte Lumina Copier is initially being launched in Hyderabad and Vijayawada. The launch marks an important step in ITC PSPD’s ambition to strengthen its presence in the copier paper category through superior quality, strong customer relationships and continuous innovation.
Published on November 12, 2026
