Medusa Beverages has partnered with Third Eye Distillery, the maker of Stranger & Sons Gin, to enter the premium spirits category through a strategic brand and distribution partnership for select markets in North India.
The collaboration combines Medusa’s ambition to build a platform for distribution of premium spirits, with Third Eye Distillery’s focus on expanding its distribution depth across North India, beginning with key markets including Delhi, Himachal Pradesh and Chandigarh.
By bringing together Third Eye Distillery’s portfolio with Medusa’s established market presence and distribution strength, the collaboration is a step towards a broader footprint for premium Indian spirits. The portfolio includes Stranger & Sons Gin, Otherside Whisky, Short Story Vodka, Gin & Rum and Lost & Found Spiced Rum.
Avneet Singh, CEO and Founder of Medusa Beverages, said, “When we started Medusa, the idea was always to build a brand that consumers genuinely wanted to be associated with. Beer has given us that foundation, and we’re incredibly proud of what we’ve built over the last few years. Entering the premium spirits category felt like the right step, but only with a partner whose brands we genuinely admire. Third Eye Distillery has built an exceptional portfolio, and we’re excited to work together to bring these brands to more consumers across markets.”
Rahul Mehra, Co-Founder of Third Eye Distillery, added, “The premium Indian spirits category is entering a new phase, where building great brands is only part of the equation. Scaling them with partners who understand consumers and share your ambition is just as important. I also think it’s a sign of where the industry is headed. We’re seeing a new generation of homegrown brands move beyond competition and build on each other’s strength to create more meaningful businesses. That’s ultimately how stronger Indian brands, and a stronger Indian spirits industry will be built.”
The announcement follows Medusa’s recent entry into Jharkhand. For Third Eye Distillery too, the partnership follows the recent nationwide Canteen Stores Department (CSD) listing of Stranger & Sons Gin, building on the company’s continued expansion across domestic markets.
Published on November 9, 2026
