Tata Group’s luxury jewellery atelier ZOYA on Tuesday unveiled ‘Her Again’, a high jewellery collection that draws on India’s spice heritage as its central design language, featuring internationally acclaimed sitarist and composer Anoushka Shankar as its campaign muse.
The collection translates the colours and cultural memory of turmeric, mace, cardamom, saffron and rose into gemstone compositions using rubellite, emerald, Madeira citrine, Odisha (Orissa) rose garnet, heliodor and yellow sapphire.
Standout pieces include the Eternal Ember necklace, which features a 5.4-carat cabochon Mandarin garnet at its centre and comprises 748 stones assembled over 2,112 hours of craftsmanship, and the Amber Bliss necklace, centred on a 38-carat Madeira citrine and completed over more than 1,000 hours of work.
Arun Narayan, Chief Executive Officer – Jewellery at Titan Company Ltd, said the collection reinterprets India’s cultural heritage through a contemporary design perspective, with emotional resonance treated as integral to the jewellery as rarity and artistry.
Shankar said ZOYA’s approach allows inherited cultural influences to evolve through colour, gemstones and craft in a way that remains personally authentic.
Founded in 2009, ZOYA currently operates 13 flagship boutiques and 12 galleries across India and the United States.
Published on October 6, 2026
