The rapid rise of quick commerce is prompting Tata Consumer Products (TCPL) to take a fresh look at frozen foods. The company has launched its frozen foods portfolio in the National Capital Region and plans to expand it to Mumbai before a wider rollout. Managing Director and CEO Sunil D’Souza stated that the category is becoming commercially viable as quick commerce strengthens India’s cold-chain infrastructure. Separately, he said TCPL’s growth businesses have the potential to sustain around 30 per cent annual growth over the next two to three years.
According to D’Souza, the rapid expansion of quick commerce has finally created the cold-chain infrastructure needed for frozen foods to scale in India.
“Frozen was always constrained by infrastructure,” he said, adding that dark stores and quick commerce have strengthened both front-end delivery and supply chains, while offering consumers a faster and more affordable alternative to restaurant food for categories such as starters.
Beyond frozen foods, TCPL is expanding into specialty flours and functional foods, with a focus on protein, fibre, prebiotics and probiotics. The company is also ramping up products such as protein muesli, makhana and edamame snacks, betting on consumers’ growing preference for health and wellness products.
D’Souza said the growth outlook remains robust because the company operates in categories with significant structural opportunities. In pantry staples, a large share of the market remains unorganised, leaving ample room for branded players to gain market share. Similarly, ready-to-drink beverages remain underpenetrated in India, while demand for organic and natural products is only beginning to gather pace.
TCPL’s “growth businesses”, which include newer food and beverage categories, grew 47 per cent in the June quarter and now account for 36 per cent of its India business, surpassing the contribution of its legacy tea and salt portfolio. D’Souza said the company’s strategy remains focused on building a multi-category FMCG business, with innovation, brand building and distribution continuing to be the key drivers of long-term growth.
Published on August 2, 2026
