Wipro Consumer Care is joining India’s beauty acquisition race, betting ₹387.5 crore on Ahmedabad-based skincare brand Dermatouch in its 18th acquisition.
The company will initially acquire 60 per cent of Dermatouch and pick up the remaining stake over the next three years, with the final tranche linked to the brand’s performance, Kumar Chander, CEO, Wipro Consumer Care & Lighting, and MD, Wipro Enterprises, said.
The deal is Wipro Consumer Care’s third acquisition this year as it looks to build scale in beauty and personal care, one of the more attractive pockets of India’s FMCG market. Dermatouch clocked a revenue of ₹131 crore in FY26, growing 114 per cent over FY25. The company’s net loss had widened to ₹6.2 crore in FY25, according to market-intelligence platform Tracxn.
Chander said Wipro is “not a vanity buyer”, with valuation, strategic fit, and the ability to add value determining its acquisition choices. “If somebody else has figured that out, and it’s better to take that and grow with it, that’s also an opportunity to grow,” he said, explaining the buy-versus-build strategy.
The acquisition also gives Wipro access to a digital-first brand and a consumer ecosystem that it acknowledges is not its traditional strength. “Building digital brands is not our strength,” Chander said, adding that Wipro relies on founders for that expertise while bringing its own understanding of offline channels and consumers.
The company, however, does not believe it is late to the beauty party. “We don’t think we have missed the party,” Chander said. “If we just have one right bet, we can be ahead of every other party.”
Dermatouch’s rapid scale was another attraction. Chander said brands typically take time to build, while Dermatouch had scaled “so fast”, giving Wipro both time and a head start in the category.
Wipro’s move comes amid a broader acquisition rush in India’s beauty and personal care market. In the recent past, Hindustan Unilever had acquired Minimalist for ₹2,706 crore, while Marico picked up a majority stake in Plix for ₹380 crore. Emami also acquired The Man Company for ₹272 crore. More recently, Dabur invested ₹60 crore in RAS Beauty, L’Oréal acquired a majority stake in Innovist, parent of Chemist at Play and Bare Anatomy, while Estée Lauder announced plans to acquire the remaining 51 per cent of Forest Essentials.
For Wipro, the strategy is not simply about adding top line through acquisitions. “Acquisition revenue only gives you extra revenue for one year. Next year, it’s your brand,” Chander said, underscoring the company’s expectation that acquired brands must be scaled organically after they enter its portfolio.
Published on August 18, 2026
