The Wealth Company Alternates, a part of Pantomath Group, has invested ₹400 crore in Boldfit, a leading homegrown sports brands.
The investment was down through Bharat Value Fund, a Category II AIF. This marks Bharat Value Fund’s fourth significant investment in the past 12 months, with an average investment size of about ₹400 crore each.
The investment will support Boldfit’s next phase of expansion, with significant investments planned for nationwide retail expansion, product innovation and manufacturing.
Founded in 2018, Boldfit has established a diversified sports business spanning performance sportswear, athletic footwear, sports equipment and fitness essentials. Serving over 2 crore customers annually, the company has grown rapidly at a CAGR of over 80 per cent in last 3 years.
India’s fitness and sports goods market is estimated at about $16 billion and projected to grow at a CAGR of 16 per cent reaching $35 by FY31.
The expansion of organized retail, e-commerce and quick-commerce platforms is also widening access to fitness and sports products beyond major metropolitan centers into Tier-II and -III markets.
Boldfit had previously raised ₹110 crore from global venture capital firm Bessemer Venture Partners in its Series A funding round in 2024. The company also counts prominent Indian sportspersons KL Rahul and Sania Mirza among its investors. Avendus Capital acted as the exclusive financial advisor to Boldfit and its shareholders on the transaction.
Madhu Lunawat, Founder and Whole-time Director, Wealth Company Asset Management said India is undergoing a fundamental shift in how it engages with fitness and sports.
The fresh investment reflects the company’s growth potential and Wealth Company’s approach of partnering with businesses that have the ability to build enduring scale and long-term value.
Pallav Bihani, Founder and CEO, Boldfit said the company will be building a deeply integrated sports business, investing in product innovation, manufacturing excellence and nationwide retail to create the scale and capabilities required to serve India’s sporting ambitions.
The fresh investment marks an important step towards building an institution that can shape Indian sport for decades to come.
Earlier, Bharat Value Fund had invested in Zetwerk Manufacturing, Amnex Infotechnologies and Big Mishra.
Published on October 12, 2026
