Ahead of the release, Hari Hara Veera Mallu is gaining an attention among the film circles. The film struggled to sustain the buzz and hype when it was in the production phase. However, the promotions have officially began. Director Jyothi Krishna who took over the project from Krish Jagarlamudi is leading the promotions from the front. He recently attended a space session on X, in which he divulged more details on the promotions.
Jyothi Krishna confirmed that the team decided to launch the trailer in a grand manner in North India. However, they are yet to finalize the venue. Team Pushpa 2 did an event in Bihar and then team Gamechanger did big event in Lucknow. We have to see which venue does the makers of HHVM will pick for the promotional event. HHVM will be the third biggest film in the recent times to get on aggressive mode in promotions in North India.
Additionally, the director confirmed that the film’s fourth single will be out on 28th of this month. It is the item song that was discussed during the launch of third single. Pawan instructed the team to change some lyrics after finding some lines objectionable. Apart from this song, there are two more songs which will come out as part of the further promotions.
The team will also plan active interviews with the heroine Niddhi Agerwal and Pawan Kalyan might also give a couple of interviews before the film’s release. The audio album is getting much attention and if they promote the further singles also, it will boost the film’s craze.
Bankrolled by AM Rathnam, Hari Hara Veera Mallu will hit the screens on June 12th.
