In a move that resonates deeply within the “Mega” family, Varun Tej has now been crowned as the brand ambassador for Coca-Cola’s Sprite. This isn’t just another endorsement; it’s a continuation of a legacy where Mega heroes have long been the face of beverages. The tradition began with Megastar Chiranjeevi, who became the first Telugu hero to represent an international drink with his iconic Thumbs Up campaign.
The baton was then passed to Ram Charan, who sparkled in ads for Pepsi and Frooti, carrying forward the family’s tradition of beverage endorsements. Currently, Allu Arjun upholds this legacy with Thumbs Up, having previously championed Frooty. Now, with Varun Tej’s association with Sprite, he not only joins this elite club but also adds his own flair, proving that the Mega allure is as strong as ever in the world of brand endorsements.
