TVS Automobile Solutions (TVS ASL), the owner of the ‘myTVS’ automotive aftermarket brand and part of the $3 billion TVS Mobility Group, has raised ₹425 crore in a Series D funding round led by CE-Invests, the strategic investment arm of the UAE-based Crescent Enterprises.
The investment from CE-Invests will support myTVS’ continued growth in India while enabling it to take its technology-led model into international markets. The partnership will initially focus on opportunities across the Middle East and North Africa (MENA), where the companies see potential to adapt and scale myTVS’ technology and capabilities for mobility and fleet businesses, said a statement.
Prior to the current round, myTVS had raised approximately ₹690 crore, comprising ₹203 crore from Lingotto (Exor) in 2022 and ₹487 crore from Castrol in 2023.
For CE-Invests, this partnership provides an opportunity to leverage myTVS’ established technology platform and capabilities in the automotive aftermarket in the Middle East. For myTVS, CE-Invests brings deep regional market understanding and business networks that can support the identification and development of new opportunities across the MENA region.
“Built over generations of trade, enterprise and human connection, the UAE-India relationship is becoming ever more important, not only to both countries, but also to the economic growth across MENA, Asia and beyond,” said Badr Jafar, CEO of Crescent Enterprises.
R Dinesh, Director, TVS Automobile Solutions Ltd., said, “This investment is further proof that this [myTVS] technology-led platform is capable of delivering a similar experience in other markets. This will further enable the company to scale up its operations in India and the MENA region and continue to maintain its profitable growth. This partnership will only further increase its rate of growth, and CE-Invests is the perfect partner for the Middle East.”
TVS Automobile Solutions’ brand myTVS is India’s first full-stack online-to-offline digital platform that offers a one-stop shop for all service requirements for automobile owners, where they can access repair management services, parts, accessories, tyres, batteries, insurance, and on-demand roadside assistance across the country.
The myTVS brand has over 1,000 garages, 10,000 retailers and 10 million customers (direct and indirect) across the country.
Published on October 5, 2026
