Following the massive anticipation surrounding the sequel to one of India’s biggest blockbusters, Times Prime in partnership with Equitas Small Finance Bank hosted an exclusive Purple Carpet premiere of Dhurandhar 2 on March 19.The event was held simultaneously at premier Cinepolis theaters in Delhi, Mumbai and Bengaluru and was designed to offer a VIP cinematic experience to a select audience.The evening blended entertainment with lifestyle rewards, giving attendees a curated experience that went beyond the usual movie premiere. Highlights of the event included:
- The royal welcome: Guests entered via a signature “Purple Carpet” with professional photography and instant print keepsakes.
- All-inclusive comfort: Attendees enjoyed a 2D Hindi screening of Dhurandhar 2 along with complimentary popcorn and beverages.
- Exclusive gifting: Guests received specially curated goodie bags featuring premium products from partners Relow and Dr Morepen.
Vignesh Murali, Chief Marketing Officer & Business Head BoW at Equitas Small Finance Bank, said, “At Equitas, we believe in rewarding our customers with experiences that go beyond banking. With our Premium Family Banking Proposition – ARTHA, we focus on delivering a relationship-driven and experience-led approach. This exclusive Purple Carpet event in partnership with Times Prime has been specially arranged for our Ultra HNI customers to provide them access to a curated experience. By combining personalized service with exclusive privileges, we strive to create greater value for our customers and make banking truly rewarding.”The simultaneous screenings saw packed houses at:
- Delhi: Cinepolis, DLF Avenue, Saket
- Mumbai: Cinepolis, Fun Republic, Andheri West
- Bangalore: Cinepolis, Lulu Mall, Rajajinagar
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