Maharashtra Elections: A Battle Of Strategies – 400 NGOs Vs RSS’s Man-To-Man Marking

November 10, 2024

The political landscape in Maharashtra has been stirred by two major forces ahead of the upcoming elections: 400 NGOs supporting

The political landscape in Maharashtra has been stirred by two major forces ahead of the upcoming elections: 400 NGOs supporting the Maha Vikas Aghadi (MVA) and the Rashtriya Swayamsevak Sangh (RSS) deploying a “man-to-man marking” strategy to counteract the growing influence of these groups.

The situation is intensifying, with both sides pulling out all stops to rally support and secure their respective voter bases.

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In a significant development, reports have emerged that around 400 non-governmental organizations (NGOs) are actively working to influence Muslim voters in Maharashtra, urging them to support the Maha Vikas Aghadi (MVA). This news has created a political storm in the state. 

The NGOs are allegedly mobilizing Muslim communities, encouraging them to unite and vote for the MVA alliance. As soon as this information was broadcasted, it set off a wave of reactions, particularly within political circles.

In an earlier development, the Ulema Board (a Muslim religious body) reportedly extended an offer to MVA, suggesting that they could “sell” Muslim votes in exchange for political support. This sparked significant controversy and drew attention to the growing polarization in Maharashtra’s political sphere. 

At the heart of this controversy is the allegation that the MVA could potentially be engaging in vote-bank politics, with certain sections of the Muslim community being targeted for their votes.

In response to these developments, the RSS has mobilized a full-fledged campaign to counter the influence of the MVA-backed NGOs. Using a strategy known as “man-to-man marking,” a term borrowed from sports like hockey and football, the RSS aims to reach out to every single voter, ensuring that no one is left unaddressed.

The essence of this strategy is to create a direct connection with each individual voter, much like the marking tactics in sports where each player is closely guarded by a defender. In this case, RSS workers are focusing on individual households and voter groups, striving to influence their choices and prevent the MVA’s polarization tactics from succeeding.

The RSS has significantly increased its presence in Maharashtra ahead of the elections, deploying thousands of its volunteers for a door-to-door campaign. This campaign, which is being described as “man-to-man marking,” aims to target every voter across the state, ensuring that each household is contacted, and each voter is spoken to directly.

Through this initiative, RSS workers are not only encouraging people to vote but also subtly sending out political messages to sway voter opinions. These workers begin their day early, starting their outreach at 6 AM, engaging with voters in a variety of ways.

One of the core objectives of RSS’s campaign is to reach out to three specific voter groups in Maharashtra:

1. Marathi Voters
2. North Indian Voters 
3. Muslim Voters

This targeted approach aims to divide the MVA’s support base and prevent the alliance from consolidating the Muslim vote. By focusing on these key segments, RSS hopes to create a broad coalition that can defeat the MVA in the upcoming elections.

Similar to the way the 400 NGOs are working to mobilize Muslim voters in favor of the MVA, RSS is also distributing pamphlets across the state. These pamphlets are designed to resonate with voters, and there are allegations that the pamphlets are aimed at creating a narrative that favors the BJP-led alliance.

While the MVA-backed NGOs are accused of creating a narrative that could benefit the Congress-NCP alliance, RSS is trying to present a unified front to counter that. Some have compared RSS’s pamphlet distribution to the MVA’s strategy of promoting certain political messages to voters.

The clash between the MVA-backed NGOs and RSS is essentially a clash of ideologies. On one side, the MVA is trying to consolidate the Muslim vote through various channels, while the RSS is focusing on spreading the message of unity and national interest. This ideological divide is shaping the political narrative in Maharashtra.

The RSS’s strategy also aims to counter the MVA’s so-called “vote bank politics.” As seen in previous elections, where polarizing strategies were used to consolidate votes, RSS is attempting to present an alternative, promoting the idea that a unified vote for the BJP alliance would safeguard the state’s interests.

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