In an era where drawing audiences to theatres has become increasingly challenging, filmmakers are constantly exploring innovative promotional strategies to spark curiosity, and Sekhar Kammula is a master at it.
Known for his subtle yet impactful storytelling, Kammula previously impressed with the promotional approach for Anand with the caption Manchi Coffee Lanti Cinema, which effectively generated intrigue.
Now, he’s back with an unconventional social drama, Kuberaa, which, as the promos suggest, blends thought-provoking themes with commercial appeal.
In a bold move, Kammula chose to launch the campaign with silent promos, teasers without a single dialogue, including the enigmatic Trance of Kuberaa video.
These initial glimpses introduced the key characters but deliberately kept the storyline under wraps, only hinting at the central theme of money and its influence.
Breaking his silence at last, Sekhar Kammula unveiled the film’s theatrical trailer yesterday.
The trailer finally offered clarity on the film’s narrative direction, while still leaving several questions unanswered, an intentional move to keep audiences guessing until release day.
Starring Dhanush and Nagarjuna, Kuberaa is set to hit theatres in just four days, on June 20th.
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