In September, Apple unveiled its new iPhones, including the iPhone 18 Pro, Pro Max, and , as technology enthusiasts waited to see what the company would offer in its latest models. However, there is always a segment of buyers who aspire to own an iPhone and wait for a new launch in the hope that the price of the previous model will go down. That wasn’t the case this year. Due to rising memory chip costs, the prices of the iPhone 17 and 16 weren’t slashed and instead increased, disappointing many.
However, for those still considering purchasing the iPhone 17, now would be the best time, with online sales, in-store and retail discounts, bank offers, and exchange deals potentially bringing down the cost of a new iPhone 17 significantly.
For buyers in India, Flipkart’s Big Billion Days sale and ’s in-store offers are two options for purchasing the iPhone 17 and iPhone 17 Pro. Buyers can compare the discounts, bank benefits, and exchange deals available from the two retailers. Here’s a look at what they are offering and how you can get the maximum discount:
As part of its festive sale, e-commerce giant is offering discounts across a wide range of electronics, including smartphones, laptops, wearables, and other items. But the one deal that is worth checking out is the one available on the iPhone 17. Despite a massive price hike, one can get the iPhone 17 model for under ₹55,000 with the right combination of card discounts and exchange offers.
The 256GB model of the iPhone 17 is listed at ₹86,999, down from ₹99,900. However, the price can be reduced further through eligible card discounts and available exchange offers, bringing it down to ₹54,149. To maximise savings, buyers would need an eligible old phone to exchange, along with a supported credit card.
To avail of more discounts, users can save an additional ₹5,000, provided they have a Flipkart Axis Bank or Flipkart SBI credit card. This offer would reduce the price to ₹81,999. The exchange offer could lower the price further. Flipkart advertises benefits of up to ₹85,100, including an additional ₹3,000 discount. The amount a buyer receives, however, depends on the model, condition, and eligibility of the phone being exchanged.
An eligible iPhone 14, for example, could fetch an discount of ₹27,850. Combined with the ₹5,000 bank discount, this would bring the effective price of the 256GB iPhone 17 to ₹54,149. Buyers exchanging an eligible iPhone 14 and paying with a supported credit card could therefore purchase the phone for approximately ₹54,000.
While Flipkart’s offer focuses on the iPhone 17, buyers considering the iPhone 17 Pro can also explore Reliance Digital’s in-store deal. According to Reliance Digital’s website, users can get the iPhone 17 Pro 256GB model for as little as ₹57,000. The model is currently priced at ₹1,30,490, down from ₹1,34,900. Here’s how buyers can get the iPhone 17 Pro for less than half its original price. They must visit a store, as the discount is not applicable online.
Last month, Reliance Digital said in a post on X that its offer brought the effective price of the 256GB iPhone 17 Pro to ₹56,990 and the 256GB iPhone 17 Pro Max to ₹71,990. Under this offer, an in-store discount of ₹9,910 on the original price of ₹1,34,900 brings the iPhone 17 Pro’s price down to ₹1,24,990. Additionally, customers can receive up to ₹55,000 for exchanging their old devices, along with an exchange bonus of ₹10,000. The offer also includes bank cashback of ₹3,000.
The final amount buyers pay will depend on their old phone’s exchange valuation and their eligibility for the bank and other offers.




