Allu Arjun began his career with the film Gangothri. Immediately with Aryan, he earned the tag Stylish Star. It took almost two decades for the actor to become an Icon star in Indian cinema. With the success of Pushpa, Allu Arjun emerged not only as an icon star but also as a brand. Now, ahead of the release of Pushpa 2, the brands are making full use of Allu Arjun’s craze.
Speaking at the Patna Pushpa 2 teaser launch event, Allu Arjun addressed the audience, confirming that he is no longer a star but a brand. Allu Arjun worked his way hard, and his PR team is also ensuring to project Allu Arjun as a brand in the Indian cinema and across the nation.
As the promotions of Pushpa 2 kicked off, team Pushpa and team Allu Arjun are focusing on getting the best brands endorsed by the actor. This will not only boost the visibility of brands but also increase Allu Arjun’s brand value.
The following are some brands that have collaborated with team Pushpa 2 to elevate Allu Arjun and Pushpa 2.
Beyond Snack
Beyond Snack’s tagline is ‘The Tastiest Banana Chips in the World.’ The Kerala-based brand specializes in Banana chips. They teamed up with the makers of Pushpa 2.
Too Yumm
It is again a chips brand that is quite popular across the North. Team Pushpa 2 collaborated with them and their promotions are unique.
TVS Raider
Team Pushpa collaborated with TVS Raider and their unique cross-marketing is raising curiosity already.
Garena Free Fire India
Team Pushpa took the collaborations to next level by partnering with the most loved video game, Free Fire Max.
Chakra Gold Tea
Selected packages of Chakra Gold Tea are printed with Pushpa 2 logos and Allu Arjun’s pictures.
Sunfeast Dark Fantasy
Team Pushpa also collaborated with Sunfeast Dark Fantasy biscuits, which is allowing fans to meet Allu Arjun.
Goldmedal India
Pushpa makers also announced a collaboration with the brand, Goldmedal India.
All the above brands are exclusive collaborations with team Pushpa, and the cross-marketing will bring more visibility to Pushpa 2, allowing the growth of Allu Arjun across the globe.
Brand Endorsements
Additionally, Allu Arjun recently endorsed Thums Up, and they are doing ‘Thunder Hai Main’ campaign. Allu Arjun will lead the campaign across the nation, which proves that Allu Arjun is a bigger brand in the country.
Last year, around this time, Allu Arjun was endorsing RedBus, Coca-Cola, Hotstar, KFC, Joyalukkas, Aha Video and Zomato among others. Some of the brands still have Allu Arjun as the brand ambassador. More brands will soon be followed for endorsements and collaborations with Allu Arjun.
