Italian chocolate and confectionery major Ferrero is betting big on the Indian market as Indian consumers increasingly seek premium offerings. The company aims to grow more than twice the industry growth rate, as it views India as a strategic market. India has been one of the fastest-growing markets for the Italian major.
The company’s India portfolio includes brands such as Kinder, Ferrero Rocher, Nutella and Tic Tac.
In a recent interaction, Zoher Kapuswala, Marketing Head, Ferrero India Subcontinent, told businessline, “The chocolate market is growing at 7-8 per cent in India. We are looking at garnering more than double the industry growth rate. Our thought process is to grow faster than the market to ensure we are able to gain share. We are a relatively new player, and we want to strengthen our position with the right execution to build consideration and relevance among Indian consumers.” The company has been witnessing double-digit growth in the country.
He added that the Indian chocolate market is evolving as more consumers seek premium offerings at accessible prices. “ This gives us an opportunity to focus on building our share in the market while growing at a sustainable pace,” Kapuswala noted.
This festival season, the company has also activated the Kinder brand to sharpen its position in the kids’ gifting space. It has launched Kinder Happiness Times assorted chocolate gift packs. At the same time, it launched limited-edition gold diya packs of Ferrero Rocher. He added that this is part of the company’s strategy to bring the global brand ethos closer to Indian consumers while making it relevant to local traditions, deepening its connection with consumers.
Recently, the company has forayed into the chocolate bar segment with Ferrero Rocher bars. “The chocolate bar segment’s size is nearly 50 per cent of the overall category. Our focus is not to play into the mass segment but to offer premium offering prices at ₹499. Consumers are looking for premium and indulgent offerings. ,” Kapuswala added.
Meanwhile, the company is looking to grow its brand Raffaello in India. Kapuswala said that as the company strengthens its portfolio across different consumer occasions, Raffaello is positioned in the romantic gifting segment.
Published on November 4, 2026
