Amara Raja Energy & Mobility’s ₹100-crore push into automotive services and technology partnerships by Belrise Industries and Motherson are highlighting a shift across India’s automotive supply chain, as component makers seek new revenue streams and manufacturing efficiencies while automakers grapple with rising production costs and pressure to improve fuel efficiency.
In a regulatory filing made by the companies on Monday, November 2, showed how suppliers are responding to these pressures through aftermarket services, lighter components and technologies aimed at shortening production cycles. The developments point to a wider effort to improve profitability, reduce manufacturing costs and strengthen competitiveness as the industry prepares for tighter efficiency requirements.
Automotive industry analyst Aveek Chattopadhyay said rising manufacturing costs, tighter efficiency requirements and changing vehicle technologies were creating opportunities for component suppliers to move beyond conventional parts manufacturing. “Automakers are under pressure to manage costs while investing in new technologies. Suppliers that can reduce component weight, shorten production cycles and improve efficiency will become increasingly important to their customers,” he said.
Amara Raja approved a wholly owned subsidiary in Telangana, committing up to ₹100 crore in tranches to expand into automotive maintenance, battery servicing, vehicle care and mobility assistance.
In its regulatory filing, the company described the proposed entity as a “technology-led services and solutions business” operating under the Amaron Assist brand, leveraging its established retail and distribution network.
Expected to be incorporated within two months, the subsidiary will remain under Amara Raja’s 100 per cent ownership and control. The investment could generate recurring revenue beyond battery sales.
Pune-based Belrise Industries, formerly Badve Engineering, supplies sheet-metal, chassis, exhaust and other engineered components to vehicle manufacturers.
It signed a licensing and technical assistance agreement with Japan’s Yamato to manufacture air filters, oil filters and resin air intake manifolds, securing exclusive Indian manufacturing and marketing rights.
Replacing metal intake manifolds with lighter resin alternatives could help automakers reduce vehicle weight and improve fuel efficiency as regulatory requirements tighten.
Motherson’s Singapore subsidiary partnered with Nanyang Technological University to industrialise Spinheat, a magnetic induction technology for curing adhesives and resins.
Early laboratory tests achieved bonding strength comparable to conventional 24-hour oven curing in approximately one hour.
If commercialised, faster curing could reduce energy consumption, production lead times and work-in-progress inventory, potentially helping automakers contain component costs.
Dhruv Mehra, Director, Motherson Singapore, said the collaboration would “explore possibilities that can make our processes faster, cleaner, and more efficient.”
Published on November 3, 2026
