’s rise at the top of India’s T20 batting order has turned the left-hander into one of the busiest names in Indian sports marketing. His breakout 2025 Asia Cup campaign, where he finished as the leading run-scorer with 314 runs and was named Player of the Tournament, opened the door to a string of high-profile deals. Within months, brands from logistics and luxury watches to diamonds signed him as an ambassador.
, the global logistics company, announced a long-term partnership with Abhishek Sharma in November 2025 and named him a brand ambassador. The signing placed him on a sports roster that already featured Sachin Tendulkar and golfer. The company linked the move to his performances and his subsequent climb to No. 1 in the ICC men’s T20I batting rankings.
In February 2026, DP World rolled out a television and digital campaign titled “Go Beyond” ahead of the ICC Men’s . The film featured Abhishek Sharma alongside Tendulkar and and ran through to the tournament final on March 8.
Company appointed as brand ambassador for Xylys, its premium watch label known for Swiss-engineered movements and bold, modern designs. The company said it chose the batter to connect with a younger audience that values both performance and style. In the announcement, Abhishek Sharma said precision and consistency matter to him as a professional athlete.
De Beers Group, a diamond producer, announced its partnership with Abhishek Sharma in Bengaluru on March 10, 2026. The collaboration aims to promote natural diamonds in India. The company noted that the cricketer, who frequently wears diamond jewellery on and off the field, will appear in campaigns that connect diamonds with personal achievement and identity.
Toranj Mehta, vice-president of marketing at De Beers India, said Abhishek Sharma reflects the “rarity, resilience and inner fire” the brand associates with natural diamonds.
On March 27, 2026, India, part of Procter & Gamble, launched its Guard 3-in-1 razor with Abhishek Sharma as brand ambassador. The campaign, titled “Bade League Ka Shave”, targets young men moving up from basic shaving products. Kapil Sharma, Gillette India’s vice-president and category head for grooming, said the partnership reflects a young India that is “ambitious, evolving and ready to step into the big league”.
-Palmolive India earlier launched a campaign for its Colgate Visible White Purple toothpaste on February 13, 2026, featuring Abhishek Sharma alongside actor . Titled “The Beauty Secret”, the push presents teeth whitening as part of a daily grooming routine and highlights a purple formula that uses colour theory to counter yellow tones. In the company release, Abhishek Sharma said his confidence comes from feeling and looking good on and off the field, and that a white smile helps him feel camera-ready.
The collection of deals shows how quickly brands across logistics, luxury, jewellery and everyday personal care have moved to partner with Abhishek Sharma since his 2025 Asia Cup breakthrough.
