Actor turned entrepreneur has recorded double milestones across the entertainment and business worlds. While her production, Maa Inti Bangaaram, crossed ₹100 crore at the worldwide box office, her fragrance brand Secret Alchemist surpassed ₹120 crore in terms of revenue.
According to a press release shared by the company, Secret Alchemist has recorded 8x growth over the past eight months, taking its revenue to the ₹120 crore mark. The brand, which is said to focus on clean formulations and Indian botanicals, operates in the fragrance segment. It has positioned itself as an aromatherapy-based perfumery. Its growth over the months comes amid growing consumer interest in fragrances and the wider expansion of India’s beauty and personal care market.
Founded by Ankita Thadani and Akash Valia, Secret Alchemist added Samantha as a co-founder in 2024. The brand entered the fragrance segment in 2025 and expanded its presence across D2C channels, e-commerce platforms such as Amazon, Nykaa and Flipkart, and quick-commerce services including Blinkit and Swiggy Instamart. It is also available via offline retail stores.
On 21 October, the three co-founders hosted an event in Mumbai to introduce a new 50 ml ‘Signature Size’ for the brand’s existing collection. The range is said to feature fragrances crafted with Indian ingredients such as vetiver, patchouli, saffron and tuberose.
Talking about the success of the brand, Samantha Ruth Prabhu said in a statement, “Crossing ₹120 crore is a proud moment for all of us. More than anything, it tells us that what we’re building at Secret Alchemist is connecting with people, and that means a lot. We’ve always believed that India has the ingredients, heritage and creativity to build a fragrance brand that can stand alongside the best in the world, without compromising on our clean philosophy. The Signature collection has continued to evolve, and I’m excited for more people to experience its newest expression.”
Apart from her brand, it is also her film, , which has crossed the ₹100 crore mark worldwide. Directed by BV Nandini Reddy, it was created by Samantha Ruth Prabhu’s husband, Raj Nidimoru and produced by her. It featured Prabhu alongside Gulshan Devaiah and Diganth Manchale.
The film released earlier this year and grossed ₹99.56 crore as its lifetime earnings, as per film tracker Sacnilk. While overseas collections added ₹27.80 crore, India Net stood at ₹62 crore.
