Sports and talent management agency, Cornerstone has launched its new artist and music talent management vertical, Cornerstone Music. It has signed rapper, singer and songwriter Raja Kumar as the first artist and Punjabi hip-hop rapper Quake joining as part of the initial roster.
The company said Cornerstone Music will focus on discovering and developing talent, not just representing sucessful artists, songwriters, composers and producers.
It will also focus on acquiring and developing new music, original songs and music-related intellectual property. “The vertical’s stated ambition is to identify promising talent early and build careers over the long term, while also opening new avenues for artists who are already established names,” it added.
Bunty Sajdeh, CEO, Cornerstone, said, “Music has always been the missing piece for us. We’ve spent years building careers in sport and entertainment by backing people before the world catches on, and that’s exactly the instinct we’re bringing to Cornerstone Music. Signing Raja Kumari as our first artists isn’t a coincidence, it is exactly the kind of talent this vertical was built for.”
Published on September 23, 2026
