Daimler India Commercial Vehicles (DICV), the maker of BharatBenz trucks and buses, today highlighted India’s growing strategic importance within Daimler Truck following the establishment of the Mercedes-Benz Trucks segment’s ISEAA (India, South-East Asia and Australia-Pacific) customer region.
Mercedes-Benz Trucks, one of Daimler Truck’s global key segments, is home to two brands- Mercedes-Benz Trucks and BharatBenz. While BharatBenz serves customers in India through Daimler India Commercial Vehicles (DICV), the Mercedes-Benz Trucks brand serves customers across South-East Asia and Australia-Pacific, as well as other global markets.
DICV serves as the anchor entity for the ISEAA customer region. The structure places India at the center of a regional framework spanning India, South-East Asia and Australia-Pacific, reflecting DICV’s growing role as a manufacturing, engineering and export hub within Daimler Truck.
Since commencing operations, DICV has exported more than 75,000 trucks and buses and over 330 million parts to over 70 markets worldwide and supplies medium-duty transmissions from its Chennai facility to Daimler Truck plants in Germany.
“Through the new ISEAA customer region, we are bringing India, South-East Asia and Australia-Pacific closer together to strengthen collaboration, share capabilities and respond faster to customer needs across these markets,”Torsten Schmidt, CEO & Managing Director, Daimler India Commercial Vehicles and President Mercedes-Benz Trucks Customer Region ISEAA, said.
As India’s safety regulations evolve, BharatBenz is preparing its truck and bus portfolio with Advanced Driver Assistance Systems calibrated for Indian operating conditions, ensuring readiness ahead of upcoming regulatory requirements while enhancing on-road safety, the statement said.
These initiatives build on DICV’s recently announced additional investment of approximately ₹4,000 crore in Tamil Nadu as part of a non-binding facilitation MoU with the Government of Tamil Nadu. The commitment takes DICV’s cumulative investment in India to more than ₹14,500 crore and is aimed at strengthening manufacturing capacity, R&D infrastructure, future technologies and long-term competitiveness for BharatBenz, the release said.
Today, DICV operates with 92 per cent localization and is supported by more than 400 local suppliers.
Published on September 15, 2026
