After pulling up various companies for misleading labelling and other violations, the Food Safety and Standards Authority of India (FSSAI) in the past few days has been putting the spotlight on corrective action taken by food companies. It noted that its regulatory oversight is continuing to drive accountability across the industry to protect consumer interests.
On Wednesday, the FSSAI said in a social media post that various companies have withdrawn “100 per cent” claims from their food-product labels, packaging, promotional, and advertising materials after it initiated action against them.
“Regulatory oversight continues to drive accountability across the food industry to protect consumer interests,” it noted in its recent Instagram post. These players include Bonn Biscuits, Amway India, MasterChow Foods, Apis India, and Kerala-based Juza Foods.
This is even as Dabur India informed the BSE on August 7 that the Delhi High Court had granted a stay on FSSAI’s prohibitory order against the use of “100 per cent” and sale of some of its products.
On Tuesday, too, FSSAI said “major food business operators” have taken prompt corrective actions which range from withdrawing misleading label claims to revising product packaging after its sent notices to these companies.
While it noted that Lotte India has rectified “100 per cent” claims on the labels, Eat Better Ventures has removed comparative and vegan claims. Incidentally, in its social media post on Tuesday, FSSAI said it had sent notice to Dabur India on the selling of Ayurvedic proprietary oil as edible oil. “Dabur has informed that the company has directed all e-commerce platforms to list the product under the appropriate category of Ayurvedic proprietary medicine and is in the process to list the product under appropriate category on its own website since the product will not fall under the purview of FSSAI,” it noted in its social media post. It added that players including Ferns N Petals, Om Sai Healthcare, and SS Product Prop have also taken remedial actions after FSSAI’s notices.
Sources said that even in the matter relating to addition of artificial flavours in alcobev products such as rum and whiskey in violations of regulations, FSSAI has given a 90-day period to players, who agree to comply with its directions to clear existing stocks after making requisite changes to its existing labels as well as reformulation of their products. On Sunday, too, in social media post, FSSAI named nine food companies that have taken prompt corrective action after it flagged violations through its notices.
Published on August 19, 2026
