Nazara Technologies has signed agreements to acquire a 50% stake in European mobile gaming firms Bluetile Games and BestPlay Systems for Rs 918 crore. The acquisition is expected to create a scalable platform for AI-enabled game development, distribution and publishing across Nazara’s global gaming portfolio. The company said it plans to acquire the remaining 50% stake by 2027–28. Bluetile operates a diversified portfolio of globally popular casual and social mobile games, including titles such as Yatzy, Domino Legends, Mahjong Voyage and Spade Stars. The platform has achieved global scale with nearly 375 million downloads and about 22 million monthly active users across 17 live games. BestPlay, its in-house rewarded engagement platform, adds another 2.2 million monthly active users and acts as a cross-promotion and user acquisition engine across the company’s gaming portfolio.
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The company is led by Raymond Stauffer. The transaction also includes performance-linked earn-outs, with a most probable payout estimated at $98.2 million (about Rs 898 crore), contingent on achieving agreed revenue and EBITDA targets for calendar years 2027–2029 and payable annually between 2028 and 2030.Nazara CEO Nitish Mittersain said the European gaming company generated about Rs 1,405 crore in revenue in 2025, with an EBITDA of around Rs 254 crore.
“Once the acquisition is completed, we will integrate many of these AI capabilities into Nazara’s ecosystem. This will accelerate our transformation into an AI-driven gaming company. At a time when AI is disrupting many industries, we see it as an opportunity to leverage global talent to build world-class gaming products from India,” he said. Mittersain added that the deal has been structured to ensure long-term alignment. “We are acquiring 50% now and the remaining stake in 2027. From 2028 to 2030, the founders and team will be heavily incentivised based on performance, ensuring they remain committed to building the business within the Nazara ecosystem.”A substantial portion of the future contingent consideration is expected to be funded through Bluetile and BestPlay’s operating cash flows and distributions, with up to 25% of each instalment payable, at Nazara’s discretion, in listed equity. Commenting on the deal, Mittersain said Nazara UK’s acquisition of Bluetile and BestPlay brings strong capabilities across game development, player engagement and distribution, adding meaningful synergies to Nazara’s global gaming platform. “The team has embedded AI at the core of its operations — not just as a tool, but as a competitive advantage across development, marketing and live operations. This acquisition marks an important step in our strategy to build AI-enabled, globally scalable gaming businesses,” he said. Stauffer said Nazara’s global reach and capital would help accelerate the company’s growth. “Over the past several years, we’ve built a platform where technology and AI play a central role in helping us develop and scale games faster, remain lean operationally, and maximise user monetisation. Nazara brings global scale, capital and strategic expertise that will allow us to expand our portfolio worldwide.”
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